After your radio commercial is written, voiced and produced to ensure the best results, you need a good media buyer with the expertise and resources to deliver your message to a focused target audience at the lowest cost possible.
A lower cost for your media campaign is achievable when dealing with a media buyer who has strong relationships with a large number of radio stations.
Effective copywriting of your radio commercial combined with strong production values is only part of the process in building a profitable radio campaign.
SpotWorks does not offer media buying services directly. We work closely with strategic partners in preparing a successful media strategy. Media planning and creative development is part of the process including testing design.
Media buying for radio may include:
- Regular broadcast radio networks
- Internet radio advertising
- A combined campaign of both of the above.
Please state your advertising budget when you contact us, as we have different media buying partners that suite different needs.
More About Internet Radio Advertising
More radio stations are monetizing their streaming radio broadcast on the internet by selling online advertising to clients. Not only do these clients receive a discounted rate for their online internet radio advertising campaigns, but they can also get a visual component in the form of banner ads shown in the steaming radio player.
Radio stations are also selling banner ads to businesses who may not even have a radio commercial airing on their station. It is simply another way for radio stations to make extra income off of their streaming audio.
SpotWorks Radio Creative and Production: Creative Copywriting, Radio Commercial Production and Voice Overs - Serving Advertising Agencies and Individual Businesses at Competitive Online Prices.
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