| Media Buying - Effective
Media Strategy & Planning Effective
copywriting of
your radio commercial combined with
strong production values is only part of
the process in building a profitable
radio campaign. We work closely with
Strategic Media Inc. in preparing a
successful media strategy. Media planning
and creative development is part of the
process including testing design.
After your radio
commercial is
written, voiced and produced to ensure
the best results, you need a good media
buyer with the expertise and resources to
deliver your message to a focused target
audience at the lowest cost possible. A
lower cost for your media campaign is
achievable when dealing with a media
buyer who has strong relationships with a
large number of radio stations.
Your potential for higher
profit margins are further increased when
you add in the buying power of a strong
advertising agency with proficient
negotiating skills. Email us to
be contacted by one of our media buying
representatives at Strategic Media Inc.,
or call 780-417-6898.
Three
Phases of Building a Direct Response
Radio Campaign*
Phase
1:
Planning, Creative
Development, Media Planning, Testing
Design
Phase
2:
Media
Buying, Data Evaluation, Media and
Creative Refinement
Phase
3:
Media
Buying, Ongoing Testing, Creative
Development, Campaign Profitability
Management
*Excerpt from Direct
Response Radio - The Way to Greater
Profit with Measureable Radio
Advertising. By Brett J. Astor
& Jeffrey R. Small, Strategic Media
Inc.
 Direct
Response Radio: The Way to Greater
Profits with Measurable Radio Advertising
by Brett J. Astor (Author)
-- -Jeffrey
R. Small (Author)
Jeff Small, CEO of Strategic
Media, Inc.
Brett Astor, Vice President
of Strategic Media, Inc.
Contact
Us directly to discuss Media Buying
Direct
Response Radio Advertising -
Strategic Media Inc provides clients with
radio advertising opportunities that
deliver immediate results and profitable
new customers.
Learn more about our
creative process in writing
an effective direct response radio
commercial,
Or listen to our Direct
Response Radio Samples.
Read about Vanity 800 Numbers
to build brand awareness and
receive higher call response from your
radio commercial.
Internet Radio
Advertising
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