Effective copywriting of your radio commercial combined with strong production values is only part of the process in building a profitable radio campaign. We work closely with Strategic Media Inc. in preparing a successful media strategy. Media planning and creative development is part of the process including testing design.

After your radio commercial is written, voiced and produced to ensure the best results, you need a good media buyer with the expertise and resources to deliver your message to a focused target audience at the lowest cost possible. A lower cost for your media campaign is achievable when dealing with a media buyer who has strong relationships with a large number of radio stations.

Three Phases of Building a Direct Response Radio Campaign*

Phase 1:    Planning, Creative Development, Media Planning, Testing Design

Phase 2:    Media Buying, Data Evaluation, Media and Creative Refinement

Phase 3:    Media Buying, Ongoing Testing, Creative Development, Campaign Profitability Management

*Excerpt from Direct Response Radio - The Way to Greater Profit with Measureable Radio Advertising. By Brett J. Astor & Jeffrey R. Small, Strategic Media Inc.

Direct Response Radio Advertising provides clients with radio advertising opportunities and media buying that deliver immediate results & profitable new customers. Hear Samples...

Direct Response Radio: The Way to Greater Profits with Measurable Radio Advertising

by Brett J. Astor (Author)
-- -Jeffrey R. Small (Author)

Jeff Small, CEO of Strategic Media, Inc.
Brett Astor, Vice President of Strategic Media, Inc.

Contact Us directly to discuss Media Buying

Learn more about our creative process in writing an effective direct response radio commercial, Or listen to our Direct Response Radio Samples. Read about Vanity 800 Numbers to build brand awareness and receive higher call response from your radio commercial.

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