| DR
Radio Copywriting and Production
The
Demos below are for Direct Response Radio.
For
Brand and Retail Advertising, visit our radio commercial demos. Attention Direct Response Marketers: Learn effective ways to grow revenue by a staggering amount, WITHOUT increasing your costs. Email R.J. Hanson for a free consultation.
Direct Response Radio Mp3 Samples
Click
to play or to download to your hard drive, right click and SAVE AS...
Scroll Down for Effective DR Copy
Direct
Response Writing for Success
We
understand that writing for Direct Response requires a different
approach as compared with regular retail radio advertising or
developing a brand and image. While some of the same key elements are
required for any successful radio campaign, here are some of essentials
we believe each direct response radio script needs:
- Speak to the
heart of the listener with a clear purpose to "solve the problem" they
are having. From
the start, your commercial needs to be about the listener, not the
product. Don’t take
this personally, but people don’t care about your product - they only
care about meeting their own needs and desires.
- Present the
unique benefits of your product in regards to how it solves the
listeners problem. You
may have a product that is similar to your competitor(s), but you must
present a compelling unique characteristic that sets you apart for
utmost success. At
the very least, talk about something that your competitor is not
talking about. Products
may be equal, but the advertiser who communicates a unique benefit will
set themselves apart.
- Make a strong
offer. A special
‘limited time’ free trial, discount, risk free incentive, or low
introductory price. You must communicate the idea that if people do
not respond to your offer immediately, they will pay too much
later or miss out.
- Refer
back to
the benefits of the product later on in the script after drawing in the
listener on a personal level after stating the offer. Repeat the
offer in
the CTA (Call to Action).
- Your Call
to Action should be focused. A
phone number repeated, or a website.
Not both.
Don’t give listeners an option to
call or go to a website. The result will be fewer responses. Listeners should only be
given one clear call to act.
|
 Recommended
Reading:
Direct Response Radio: The Way
to Greater Profits with Measurable Radio Advertising
by
Brett Astor (Author)
-- -Jeffrey Small (Author)
Read
our 7 Essentials of an Effective
Radio Commercial
Visit
the main demo page for more audio samples or for price options contact
us
explaining the area you're interested in: radio
copywriting,
voice overs, radio feature production, commercial production, web audio or narration.
Improve
the effectiveness of your radio campaign with internet radio advertising solutions and vanity 800 numbers.
 Automotive Radio Creative & Production
Listen
to our Recent Creative Works
Diamonds and Jewelry Radio
Commercials
Internet Radio Advertising for Online Radio
Essentials
of Effective Radio Copywriting
Streaming Audio for Radio Stations
Vanity 800 Numbers for Campaigns
For
quick response please call or email us.
|
