Direct
Response Radio Copywriting and Production
Direct
Response Radio Samples Click here
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Direct Response
Writing for Success
We understand that
writing for Direct Response requires a different
approach as compared with regular retail radio
advertising or developing a brand and image.
While some of the same key elements are required
for any successful radio campaign, here are some of
essentials we believe each direct response radio
script needs:
- Speak to
the heart of the listener with a
clear purpose to "solve the
problem" they are having.
- Present the
unique benefits of your product.
You may have a product that is
similar to your competitor(s),
but you must present a unique
characteristic that sets you
apart for utmost success.
- A strong
part of your uniqueness can be
and should be your offer (free
trial, special discount, risk
free incentives, low introductory
price).
- Refer back
to the benefits of the product
later on in the script. Repeat
the offer in the CTA (Call to
Action).
- Don't
mention phone numbers until the
end of the script in the CTA. The
final 15 to 20 seconds should
include the phone number 3 times
with added urgency given in
relation to your unique product
offering. This also makes
production efficient when
producing multiple spots with
different phone numbers for
testing.
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 Recommended
Reading:
Direct Response Radio: The
Way to Greater Profits with Measurable Radio
Advertising
by Brett Astor
(Author)
-- -Jeffrey Small (Author)
Read our 7 Essentials of an Effective Radio
Commercial
Visit the main
demo page for more audio samples or for price options contact us explaining the area you're
interested in: radio copywriting, voice overs, radio
feature production, commercial production, web audio or narration.
Improve the
effectiveness of your radio campaign with internet radio advertising solutions and vanity 800 numbers.
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& Production
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quick response please call or email us.
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