Direct Response Media Buying

If you are seeking effective direct response media buying, we can help.  We work closely with a reputable direct response media buyer with national reach.  We often assist them with creative development but in all cases we work together to provide you with effective voicing and production of your DR radio commercial.

SpotWorks us not only experienced in Dr Radio production, our media buying contact can assist you in marketing your direct response product or service on television. 

Guaranteed Lead Generation: SpotWorks will refer you to our direct response media buying agency who can deliver guaranteed ‘cost per call’ national television and radio and digital advertising.

We have found in economic downturns or during slower seasons of the year, direct response radio campaigns can still be very effective, if not more so. There is a lot of talk about “driving traffic” to a retail advertiser through radio advertising. Direct response buyers on the other hand don’t even need to leave their home to response the idea of saving money on products and services. Or these products and services may needs they have been considering but have not taken the time to research.

Radio reaches buyers going about their every day lives who are open to cost savings on insurance, travel, home warranty products, home and car security, health needs, tax issues, education and financial assistance.

Listen to samples of our work used in our national media buys.

EasyKnock – Home Equity

Dental Care

Page Publishing

Car Donation PSA

Tax Doctor – Scary Tax

Sell My Home Fast

US Medical Supply

Home Appliance Warranty

Creative New Career

Here more samples on your main Direct Response Radio Page, where you can also read about our methods for writing effective DR Radio Copy.

Direct Response Radio in Spanish

Look to capture the Spanish Market.  We also do Spanish radio commercials including translation from English to Spanish.  Most of our experience regarding Spanish production is in direct response radio for our media buyer.

Car and Home Insurance – Spanish

Spanish Voice and Translation by Maria

Medicare Medenvious – Spanish

Low Cost Airlines – Multi Voice Spanish

Page Publishing (for Authors) – Spanish

There are a couple of ways you can approach your Spanish radio creative.  You can hire one of our Spanish copywriters, or first write your commercial in English and we will translate to communicate well in Spanish.

Creative and Production Process for Direct Response Radio and Television

SpotWorks can write an effective radio script with a strong call to action that will make your phone ring, even if you already have a media buyer to handle your campaign.  When you are satisfied with the script we can produce it and get it on the air for testing. Our basic copywriting, voiceover and production charges will apply. 

Or speak directly with our contact for direct response media buying and they can also discuss creative options. They will eventually bring us into the creative process after your radio campaign is laid out for you.

For Direct Response Radio and TV testing and full campaign roll out in multiple markets, Email Us

Direct Response TV Sample

Effective direct response campaigns need good creative that gets sufficient calls to your call center. This includes quality copywriting, voice overs and production. But a good commercial does nothing without a properly developed media buy. Contact Us