Radio Production – Our Process

Thanks for your interest in our radio production services, which may also include the writing of your radio commercial. If you are supplying your own script, we can deliver voicing and production within two days. We can also accommodate ‘same day’ voicing and radio production for clients who request it, as is the case with many of our automotive clients.

Below is the process for clients who need all elements of the creative process handled for them. This includes writing your radio script, voice overs and final radio production.

For new clients, we often ask for a deposit on work via our payment page. This covers the copywriting portion of the project with the remaining amount owing due upon the final completion and approval by you of the final product. Since every job is different, we are unable to post our prices online.  Please contact us for a custom quote. Package rates apply for multiple commercials done within the same session or month.

The Creative Process

Step one is copywriting. We will discuss what it is you wish to achieve through your campaign. Our goal will be to determine the focus of your commercial to write an effective script.

The process begins with you emailing us basic details about your business, product or service. Additional details about your media buy is also beneficial to determine what type of commercial you need, such as the number of commercials per week and the length of your campaign. Please also let us know the length of your commercial (30 or 60 seconds), as we as the start date. All of this information is helpful in determining what type of radio commercial you need to produce results.

If you don’t need copywriting and provide us a supplied script, SpotWorks also works as a radio production house to put the right voice, music and sound effects to your commercial to bring it to life. We are also happy to review your script and tweak it as needed to make sure it is effective.

The frequency of your radio ads within a given time period on a single radio station is as important as having an effectively written and produced radio commercial.

While we don’t purchase ads on radio stations for clients, knowing your media buy will assist us in ensuring the production of your commercial will work to ensure an effective campaign.

If you need media buying, ask us about our partners who provide this service. We can also put you in touch with out quality partner offering custom radio jingles – production and creative.

Your radio script can be tweaked and revised as needed until you are happy with it. Once final wording is approved, we move to the radio production stage. This includes the voice over, music and sounds effects as needed.

Changes to a script after you have given us approval for radio production will results in revision charges. There are no additional charges on revisions to the production as it relates to the overall sound of your commercial. We work to ensure you are happy with the final commercial.

Selection of Voice Talents

As a full service radio production company, we have have a roster of voice talents available to effectively deliver your approved radio script. We prefer to select the talent for you and will often have them voice a short demo in advance for you to hear. This will confirm that you like the voice representing your business.

When we provide radio production for advertising agencies, we are happy to demo a portion of your script by multiple talents if you are not satisfied with hearing a generic voice talent demo. All of our voice talents are readily available including daily delivery of car dealer commercials, so it does not take long to have individual custom demos voiced of your script.

Radio Production – Turnaround Time

Copywriting can be completed within two or three days. We can provide voicing and radio production within one or two days after that. As mentioned, we are able to provide ‘same day’ service for voicing and production as time allows for it.

Final radio commercial production is provided to you via email on mp3 for you to hear. This mp3 audio file can be forwarded to your radio station(s) or we can supply it directly to them for you.

We are easily accessible via email or phone and you will find our response ‘quick and thorough’.  As an online company, we are used to clients corresponding with us via email on the entire creative process. That said, we are not opposed to discussing things on the phone, especially in the initial creative consult.

Email us for a price quote on any service you may need: copywriting, voice overs, radio production and/or audio for TV commercials.