• Radio Production to Entice and Engage the Ear

    Like a chef in the kitchen creating a mouth-watering masterpiece, radio production is the final step in the process. It’s when the radio producer takes all the elements of an […]

  • What Makes a Great Radio Ad?

    Almost a century ago America heard its first radio advertisement. The relatively simple ad was broadcast from New York radio station WEAF for Hawthorne Court Apartments in Jackson Heights. At […]

  • Music Licensing for Advertising – Music Production

    If you are a client seeking music licensing for an advertising campaign, here is what you need to know. There are two main elements to consider when purchasing rights for […]

  • The Role of a Great Radio Producer

    Great radio producers aren’t born that way. Creating strong audio that moves listeners takes experience, skill and the unique ability to hear sounds that don’t yet exist. A great radio […]

  • Short and Sweet – How and Why to use Shorter Radio Commercials

    Short radio commercials can play strong role in an advertisers overall radio campaign. While they too short to list numerous sales benefits and not designed to educate the listener on […]

  • 5 Good Reasons Radio Advertising Still Matters

    In the age of 4K TV, satellite channels, the Internet, 3D printing and virtual reality, the concept of a radio station broadcasting over the airways seems rather quaint. When radio […]